What if Small Businesses were able to offer Cause Marketing like the “big” Companies do?
Do you know about Cause Marketing? If you don’t know about Cause Marketing, as a small business executive, you should!
Wikipedia defines cause marketing or cause-related marketing as a type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit.
American Express first came up with the idea back in 1983. For several months, each time a cardholder charged an item, the company donated a penny toward restoring the Statue of Liberty. The result was a few million dollars to refurbish the Lady, plus glowing press, consumer goodwill, and increased sales for Amex. In only three months, $1.7 million was raised for the cause and the use of American Express cards rose 27%.
Currently, cause marketing is even more important to employees and consumers. Among the 72 million people in the emerging Generation Y population, 50% would switch brands and two-thirds would switch retailers for one with a good cause, assuming price and quality are equal.
Now small businesses can offer this very important method to their employees, patron and potential new patrons, through a new partnership with Mason Works, LLC. and Make The Difference Network. This partnership offers a complete solution to the small business owner to get business exposure plus help connect businesses and non-profits through the technology of a collaborative website.
|President Bill Clinton said about MTDN, “Make the Difference Network- It’s a fascinating story, sort of a MySpace for non-profits, connecting them and helping them find new donors.”|
The long-term support of social issues is a major brand differentiator for consumers and Americans’ expectations of companies are at an all time high. 83% of Americans say companies have a responsibility to help support causes, 92% acknowledge they have a more positive image of a company that supports a cause they care about, and 87% are likely to switch from one brand to another (price and quality being about equal) if the other brand is associated with a good cause –an increase of more than 31% since 1993. American employees’ expectations of companies have also increased dramatically. 72% wish their employers would do more to support a cause or social issue –up 38% since 2004. (Source: 2007 Cone Cause Evolution Study).
How do businesses benefit?
For the small business executive, this partnership provides a system to broadcast the good deeds that evolve from the MTDN site. And MTDN not only provides the Social Network system to connect and collaborate with non-profits, it also has teamed up with celebrities like Jessica Beal and Justin Timberlake.
Now small businesses can join the ranks of successful Businesses Who Care with MTDN and Mason Works, LLC. We would love to help you start a fullfilling cause related marketing campaign. To find out how, call 720-938-2536 or email us at firstname.lastname@example.org today!